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Isabel Waltisberg – MIA21-Prototyp

Autor: Isabel Waltisberg

  • Personalisierung

    Personalisierung im Internet bezieht sich auf die Anpassung digitaler Inhalte und Dienste an die individuellen Bedürfnisse, Vorlieben und Verhaltensweisen der Nutzerinnen und Nutzer. Diese Techniken basieren auf der Analyse von Nutzerdaten, wie dem Surfverhalten, den demografischen Informationen und den Interaktionen mit verschiedenen Online-Plattformen. Moderne Algorithmen und Künstliche Intelligenz (KI) spielen dabei eine zentrale Rolle, da…